PRIVACY POLICY

Last updated August 3, 2026

This Privacy Policy explains how LIQUIVINYL LLC, doing business as LVA and LiquiVinyl ("we," "us," or "our"), collects, uses, shares, and protects your personal information when you visit https://liquivinyl.com, place an order, contact our support team, or otherwise interact with us.

If you have questions, email us at help@liquivinyl.com. If you do not agree with this policy, please do not use our site.

1. What Information We Collect

Information you give us

• Contact and identity details: name, email address, phone number, billing address, shipping address, and any username or password if you create an account.
• Order information: what you bought, order value, order history, vehicle year, make, model, and trim where you provide it, and your communication preferences.
• Payment information: your card or account details are collected and processed by our payment providers, not stored by us. See Section 3.
• Support communications: emails, messages, photographs you send us for fitment or damage claims, and notes from those conversations.
• Reviews and content you post: product reviews, ratings, photographs, and any content you submit to us or tag us in. See our Terms and Conditions for the rights you grant us in that content.

Information collected automatically

When you visit the site we automatically collect:

• Device and browser data: IP address, browser type and version, operating system, device type, screen characteristics, language preference, and time zone.
• Usage data: pages and products viewed, search terms, referring URLs, links clicked, time spent, cart activity, and date and time stamps.
• Approximate location: derived from your IP address, at roughly the city or region level. We do not collect precise GPS location.

Information we receive from third parties

We receive information about you from the service providers and advertising platforms described in Sections 3 and 4. This includes aggregated and individual level analytics about how you found and used our site, whether you saw or clicked one of our advertisements, and conversion data confirming that an ad led to a purchase.

Sensitive information

We do not collect or process sensitive personal information, meaning government identifiers, precise geolocation, racial or ethnic origin, religious beliefs, health information, biometric data, sexual orientation, or the contents of your private communications.

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2. How We Use Your Information

• To process, fulfill, produce, and ship your orders, and to handle returns, replacements, and carrier claims.
• To communicate with you about your order, including production updates, lead time changes, shipping notifications, and pre-order status.
• To provide customer support and answer fitment questions.
• To create and manage your account.
• To send marketing emails and text messages where you have opted in, and to measure how those campaigns perform.
• To show you advertising on other platforms, and to measure whether that advertising works. See Section 4.
• To develop products, understand which platforms and parts our customers want, and improve our site.
• To detect, prevent, and investigate fraud, card testing, chargeback abuse, and other misuse of the site.
• To publish reviews and customer photographs.
• To comply with legal obligations including tax and accounting requirements, and to establish or defend legal claims.

3. Who We Share It With

We do not sell your personal information for money. We do share it with the following categories of service providers and partners, each of which is contractually limited to using it for the purposes we specify.

Who	What they receive	Why
Shopify	Order, account, contact, device, and usage data	Runs our online store, checkout, and hosting
Payment providers: Shopify Payments, PayPal, Shop Pay, Affirm, Klarna	Payment details, order value, billing contact information	Process payments and financing. Each has its own privacy policy governing what it does with your data.
Klaviyo	Name, email address, phone number, order history, site activity	Sends our marketing and transactional email and SMS
Meta (Facebook and Instagram)	Site activity, purchase events, and hashed contact identifiers	Advertising and measurement. See Section 4.
Google	Site activity, device data, advertising identifiers	Analytics and advertising. See Section 4.
Judge.me	Name, email address, order details	Collects and displays product reviews
Shipping carriers: USPS, UPS, FedEx, and LTL freight carriers	Name, shipping address, phone number, package contents	Deliver your order and process damage and loss claims
Professional advisers	Only what is necessary	Accountants, lawyers, and insurers where required

We may also disclose personal information:

• To comply with a subpoena, warrant, court order, or other lawful request, or to a law enforcement or regulatory authority.
• To enforce our terms, investigate fraud, or protect our rights, property, or safety, or that of our customers.
• In connection with a merger, acquisition, financing, or sale of business assets, in which case the recipient will be bound by this policy or will notify you of any change.

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4. Advertising and Analytics

Meta. We use the Meta pixel and Conversions API. These send Meta information about your visit, including pages viewed, products added to cart, and purchases completed, along with hashed identifiers such as your email address, so that Meta can match the activity to an account and attribute it to an advertisement. We use this to show ads on Facebook and Instagram to people who have visited our site or who resemble our existing customers, and to measure whether those ads produce sales.

Google. We use Google Analytics to understand how visitors use the site, and Google advertising products to show and measure ads. This may include demographics and interests reporting, remarketing, and display network impression reporting. You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.

Both companies process this data under their own privacy policies, and both may combine it with information they already hold about you.

5. Cookies and Tracking

Cookies are small files stored on your device when you visit a website. We use them, along with pixels, tags, and similar technologies, in four categories:

Category	Purpose
Strictly necessary	Keep you logged in, remember your cart, and process checkout. The site does not work without these.
Performance and analytics	Tell us which pages and products are viewed, where visitors come from, and where they leave.
Functional	Remember preferences such as region and settings.
Advertising and targeting	Support the Meta and Google advertising described in Section 4.

Our site displays a cookie consent banner that lets you accept or decline non essential cookies. You can change your choices at any time through that banner. You can also block or delete cookies through your browser settings, though doing so may affect how the site works.

Browser opt out signals. We honor the Global Privacy Control (GPC) signal. If your browser or extension sends a GPC signal, we treat it as a request to opt out of targeted advertising and of any sharing of your personal information, for that browser. Because there is still no uniform industry standard for older "Do Not Track" headers, we do not respond separately to DNT.

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6. Email and SMS Marketing

If you opt in, we send marketing email and text messages about new products, restocks, pre-orders, and promotions. Consent is not a condition of purchase.

You can unsubscribe from email at any time using the link in any message. You can stop text messages by replying STOP to any message from us. You will still receive transactional messages about orders you have placed, such as shipping notifications, because those are necessary to fulfill your order.

We do not sell, rent, or share your mobile phone number or your SMS consent with any third party for their own marketing purposes. Your number is shared only with Klaviyo, which sends the messages on our behalf, and with shipping carriers where a phone number is needed to schedule a freight delivery. Full SMS program terms are in Section 30 of our Terms and Conditions.

7. How Long We Keep It

We keep order records for as long as necessary to fulfill orders, handle returns and claims, and meet tax, accounting, and legal record keeping obligations, which is generally seven years from the date of the order.

We keep account information for as long as your account is open. We keep marketing contact information until you unsubscribe, after which we retain a suppression record so we do not contact you again. We keep support correspondence for as long as needed to resolve the matter and defend against any related claim.

When we no longer have a legitimate need for information, we delete or anonymize it. Where that is not immediately possible, for example because it exists in a backup, we isolate it from further processing until deletion is possible.

8. How We Protect It

We use reasonable technical and organizational measures to protect personal information, including encrypted connections, access controls limiting who on our team can see customer data, and fraud screening on orders. Payment card details are handled by our payment providers and are not stored on our systems.

No method of transmission or storage is completely secure. We cannot guarantee that unauthorized third parties will never defeat our safeguards, and transmission of information to and from our site is at your own risk.

9. Minors

Our site and products are intended for adults. We do not knowingly collect personal information from anyone under 18, and we do not market to children. If you are under 18, please do not use the site or provide us with information.

If we learn we have collected information from someone under 18, we will delete it and deactivate any associated account. If you believe we hold information about a child, email help@liquivinyl.com and we will act promptly.

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10. Your Choices and Rights

We extend the following rights to all of our customers and site visitors in the United States and Canada, regardless of the state or province you live in, and regardless of whether a particular privacy law applies to us.

• Know and access. Ask what personal information we hold about you, where it came from, how we use it, and who we share it with, and receive a copy.
• Correct. Ask us to fix information that is inaccurate or out of date.
• Delete. Ask us to delete your personal information, subject to records we are required to keep for tax, accounting, fraud prevention, or legal reasons.
• Portability. Receive a copy of the information you gave us in a portable format.
• Opt out of targeted advertising and of any sharing of your personal information for cross context behavioral advertising. See Section 11.
• Opt out of marketing email and text messages at any time.
• Withdraw consent where we rely on it, without affecting processing that already took place.
• Non discrimination. We will not deny you products, charge you a different price, or provide a lower quality of service because you exercised any of these rights.

How to make a request

Email help@liquivinyl.com, or log in to your account at liquivinyl.com/account to review and update your details directly, or write to us at the address in Section 16.

We will confirm receipt and respond within 45 days. If we need more time, we will tell you why and may extend once by a further 45 days. To protect your information we will verify your identity, usually by matching details against an existing order or by contacting you at an email address already on file. We use any information you give us for verification only, and delete it once verification is complete.

You may use an authorized agent to make a request on your behalf. We may ask the agent for proof of authorization and may ask you to confirm it directly.

If we say no

If we decline a request, we will tell you why. You may appeal by replying to our decision or emailing help@liquivinyl.com with the word APPEAL in the subject line. We will respond to an appeal in writing within 45 days, explaining our reasoning. If your appeal is denied, you may contact your state Attorney General to submit a complaint.

11. Opting Out of Targeted Advertising

You can opt out of the advertising described in Section 4 in any of these ways:

• Use our cookie banner and decline advertising and targeting cookies.
• Turn on Global Privacy Control in a supporting browser or extension. We treat a GPC signal as an opt out request automatically, with no further action needed from you.
• Email us at help@liquivinyl.com with the subject line "Do Not Sell or Share My Personal Information" and we will apply the opt out to your customer record.
• Opt out at the platform level: Meta ad settings, Google Ad Center, the Google Analytics opt out add on, the Digital Advertising Alliance, or the Network Advertising Initiative.

We will act on an opt out request as soon as practicable and no later than 15 days after we receive it.

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12. Additional Notices for California Residents

The rights in Section 10 are available to you. In addition:

Shine the Light. California Civil Code Section 1798.83 permits California residents to request, once a year and free of charge, information about personal information we disclosed to third parties for their own direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes. If you would like written confirmation of that, email help@liquivinyl.com.

Removal of content posted by minors. If you are under 18, reside in California, and have posted content on our site, you may request its removal by emailing help@liquivinyl.com with the email address associated with your account and a statement that you reside in California. We will remove it from public display, though residual copies may remain in backups.

Selling and sharing. We do not sell personal information for money. We do share personal information for cross context behavioral advertising as described in Section 4, and you may opt out at any time under Section 11.

13. Canadian Residents

If you are in Canada, you may withdraw your consent to our processing at any time by contacting us, subject to legal or contractual restrictions and reasonable notice. In limited circumstances permitted by law we may process information without consent, for example to investigate a breach of an agreement, to detect or prevent fraud, or to comply with a subpoena, warrant, or court order.

You may also direct a complaint about our handling of your information to the Office of the Privacy Commissioner of Canada.

14. Where Your Information Is Processed

We sell and ship to customers in the United States and Canada. Our operations, servers, and service providers are located in the United States, and your information is processed and stored there. If you are in Canada, your information will be transferred to and processed in the United States, where privacy laws may differ from those in your province.

We do not currently sell or ship to the European Economic Area or the United Kingdom.

15. Changes to This Policy

We may update this policy to reflect changes in our practices, our service providers, or the law. The updated version will be marked with a new "Last updated" date and takes effect when posted. If we make material changes to how we use your information, we will notify you by a prominent notice on the site or by email. We encourage you to review this page periodically.

16. Contact Us

For questions about this policy, to exercise any right described above, or to make a complaint:

Email: help@liquivinyl.com
Phone: (US) (765) 228-2291

By mail:
LIQUIVINYL LLC
1700 S Nebo Rd
Yorktown, IN 47396
United States

This Privacy Policy is incorporated by reference into our Terms and Conditions.

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